Thanks to the team for setting this up so I can just drop by and share.
I am currently teaching strategic marketing for healthcare and it's been great. The things that are happening in this space are emblematic of what is happening in many industries. Please share interesting stories from your industry.
Customer Ratings
Here's a link to a website where patients rate their physicians. Customer rating are in their infancy. It won't be long before we have sophisticated tools for word of mouth recommendations.
http://www.checkbook.org/patientcentral/default.cfm
Mayo Clinic is leading the way in utilizing social meda. They have 100's of youtube videos explaiing everything from what it's like to visit Mayo to specific condition explanations. They offer twitter classes to all employees and have started experimenting with using twitter to communicate from the operating room to let families know how their loved one's surgery is progressing.
http://well.blogs.nytimes.com/2009/06/11/when-your-doctor-is-on-twitter/?apage=2
Community
Healthcare is a natural place for sharing. Websites like patients like me will flourish.
http://www.patientslikeme.com/
I could go on and on, luckily for you, it's getting late.
